ModGolf Podcast: Embracing A "Give First" Mindset To Successfully Start And Scale Business Ventures

In this episode of the ModGolf Podcast, show creator and host, Colin Weston, speaks with the founder and CEO of Lag Shot Golf and Scratch Golf Academy, Gary Guerrero.

"One of my philosophies is to give as much away for free as I possibly can on the front end. The more you give away for free, the more you're going to get on the back end as far as currency and customer loyalty."

- Gary Guerrero Jr., Founder and CEO of Lag Shot Golf and Scratch Golf Academy

"When we teach our coaches to go out and do marketing or increase their sales, I remind them that most business people hold back their best stuff. Their belief is, 'This is a closely guarded secret and you gotta pay me this if you want it.' Now, that's one approach but I say, 'hey, here's that secret man. I got more where that comes from.' You're like 'Wow, this guy's amazing,' and then here, here's another secret. Here's another secret and another secret."

- Gary Guerrero Jr.

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"What happens is, I'm building trust and an indebtedness from you to me. 'Man, that Gary is so good, he's always helping me out. I just want to do something for him.' Now, when I say, 'hey, do you want to buy my thing?' Customers say, 'Yes, yes I do! I want to give you money because you've been helping me so much.' And then the next thing I offer they go, 'Yeah, I want that too!' I don't need to hold back. I see people hold back too much. You need to give all you can up front and put your best foot forward."

- Gary Guerrero Jr.