The ModGolf Podcast: The Quest To Amplify Fan Engagement
In the opening segment of season 14 on the ModGolf Podcast, show creator and host Colin Weston speaks with Preston Phillips, Sport & Entertainment Entrepreneur, Investor & Advisor.
Colin met Phillips on a HYPE Sports Innovation "Ask Me Anything" webinar and was so impressed with his genuine desire to help entrepreneurs and their companies that he had to invite him on the show to share his experiences with you.
"Through an investment bank that we created, we had the opportunity to work with some different leagues that helped them grow in various ways. I think it's great what cricket has been able to do to progress the sport and position the product to reach a larger, more diverse fan base. I would argue the same with rugby and how they changed their game over the course of the last 10-12 years with Rugby Sevens and brought it to The States. And we're seeing this in a number of other sports as well and golf is now learning from them."
- Preston Phillips
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"It goes back to the technology piece of what's happening next to elevate sport experience, creating the space for us to work with bite-size data to build, measure, analyse and decide what to lean into next. We can see things up close and really understand who the athletes are - get under the helmet, if you will. From a content creation side and ultimately where the media dollars are moving, AI, augmented reality and web3 allow for all these future opportunities to present themselves."
- Phillips