Golf Industry Guru Gurus, Scott Masse (L) And James Cronk (R) - Image Courtesy GIG Website
By Brad Ziemer, British Columbia Golf
Golf is not only a hard game, it’s also an extremely difficult business. Think about it. There’s a lot more to operating a golf course than simply ringing in green fees. There’s the food and beverage side of the operation. There’s the agronomy side of the business. There’s staff to recruit, manage and retain in today’s challenging environment and so much more.
“It’s really complicated,” says James Cronk. “As a manger, a general manager, as an owner, you have to have some understanding of how to run a restaurant, how to grow grass, how to sell and market, how to deal with human resources.”
Cronk and partner Scott Masse have started a business designed to help golf course operators and their staffs. Golf Industry Guru is now in its second year of operation and has close to 100 clients (golf courses) signed up. They make up what Cronk likes to call GIG Nation.