ModGolf Podcast: Building A Scalable Business That Introduces 1,000,000 New Golfers To The Game
As we all know is getting good at golf is hard. Figuring out how to make it fun and engaging for kids is even harder.
In this episode of the ModGolf Podcast, show creator and host, Colin Weston, speaks with Operation 36 co-founder Matt Reagan about the program that is introducing kids to the game with a variable distance gameplay format where students need to shoot 36 over nine holes in order to graduate up to the next level.
Over 12 years ago, Matt Reagan and his Operation 36 Co-Founder Ryan Dailey looked to solve the problem of how to make golf fun and engaging while seeing progress at the same time. They saw how other sports - especially martial arts like Taekwondo and Karate - would progress through levels of mastery by testing students once they had acquired the necessary skills.
The result was creating a 10 Division, variable distance gameplay format where students need to shoot 36 over nine holes in order to graduate up to the next level. Listen in as Matt shares the startup journey of Operation 36 Golf.
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"The first five years of our existence we worked on building the program and trying to figure that out. We'd sit down before class, plan for an hour and a half and then kids would show up. We'd run it and say "well that sucked, let's try it again!" and then we would experiment with different ideas."
- Matt Reagan/Operation 36 co-founder