The ModGolf Podcast: Do A Common Thing In An Uncommon Way
In this episode of the ModGolf Podcast, show creator and host Colin Weston speaks with the founder of SQAIRZ, Bob Winskowicz.
"When Ely Callaway created the Big Bertha and Karsten Solheim created PING irons, they went to work on a driver and an iron that had perimeter weighting. And when they got done, the club looked the way it did because that's the way perimeter weighting looked. It wasn't the other way around. They didn't worry about the fact that this Big Bertha was an oversized metal wood that looked like a snow shovel with no hosel and then the iron looked like something that an alien designed."
- Bob Winskowicz, Founder of SQAIRZ
"They had something that was radically different, but they could back it up with performance and they didn't worry about the looks. The looks were secondary to performance. Match it up with a quote from Booker T. Washington, which is to 'Do a common thing in an uncommon way.' So when you mix those two things together ... that's where SQAIRZ came from."
- Bob Winskowicz, Founder of SQAIRZ
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"A gentlemen I once worked for called me up and said, 'Bob I want you to work with me in the golf industry.' He invited me to attend The PGA Show in 1995 and once I walked in it was like entering golf heaven. I was overwhelmed. I left there and said to him, 'I don't care what you pay me - I'm in! I want to work for you!.' From that day on I never looked back."
- Bob Winskowicz
"I had the privilege of being around Arnold Palmer and one time I presented a new set of irons we were ready to launch and The King said to me, 'What is in it for the consumer?' I stumbled because I focused on the look of the clubs. We lost sight of how they benefited the golfer. So once I launched a shoe company I always asked the question, 'What's in it for the consumer?'"
- Bob Winskowicz